Privacy Policy
We strictly comply with theCalifornia Consumer Privacy Act (CCPA), Consumer Product Safety Improvement Act (CPSIA), and FDA regulations for baby products, safeguarding your personal information with heightened protection standards—especially for data related to infants and children. We only collect necessary data to provide secure, compliant shopping services for our baby care products, with zero unauthorized data sharing, selling, or misuse.
Information We Collect
Personal & Contact Information
- Basic Details: Full name, email address, phone number, shipping/billing address, and voluntary baby-related preferences (e.g., baby age, bottle flow rate needs, diaper size, sensitive skin requirements for wipes) to recommend suitable products. This data is handled with strict confidentiality.
- Order-related Data: Product model, size (diapers), material type (bottles/wipes), customization needs (e.g., personalized bottle labels), and order notes (e.g., hypoallergenic requirements). This data will be permanently deleted 12 months after order completion, except for records required for product recall or safety compliance.
- Delivery Records: Scheduled delivery time slots, special instructions (e.g., leave at front door, avoid signature for convenience), and storage preferences for perishable wipes (if applicable) will be temporarily stored and deleted within 30 days after delivery completion.
Payment & Transaction Information
- All payments are processed through PCI DSS-compliant payment gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account information. All financial data is protected by end-to-end encryption.
- Bulk Order Records: For daycares, hospitals, or baby boutiques purchasing our products, transaction records (excluding sensitive financial data) are retained for invoicing purposes and deleted after 24 months in accordance with U.S. tax regulations and CPSC recall tracking requirements.
Website & Usage Data
- Browsing Behavior: Product pages you viewed (e.g., anti-colic baby bottles, overnight diapers, fragrance-free baby wipes), filter records (e.g., bottle material, diaper absorbency, wipe sensitivity), and cookie data used to optimize website navigation and product recommendations. We do not collect data related to children under 13 without explicit parental consent.
- After-sales Feedback: Return/exchange requests, product review content, and usage feedback (e.g., bottle leak resistance, diaper fit, wipe skin irritation) are collected to improve product quality and deleted 12 months after submission, unless needed for safety monitoring.
How We Use Your Information
- Order Fulfillment: Process payments, arrange secure shipping (with moisture-proof packaging for wipes and shock-proof packaging for glass bottles), send order confirmations and tracking updates, and enclose product care guides (e.g., bottle sterilization instructions, diaper storage tips, wipe usage precautions).
- Customer Service: Resolve after-sales issues (e.g., leaking bottles, diaper rash concerns, irritant reactions to wipes), provide safety guidance, and answer questions about product compliance with CPSC/FDA standards.
- Personalized Recommendations: With your explicit consent, send new product alerts (e.g., growth-stage diaper sizes, upgraded anti-colic bottles) and exclusive promotions. For users with children aged 13 and under, consent is required from a parent or guardian. You can unsubscribe at any time without affecting your shopping experience.
- Compliance Requirements: Retain necessary records to ensure all products meet U.S. CPSC standards (e.g., lead content ≤100ppm, no small parts posing choking risks) and FDA regulations (e.g., food-contact safety for bottles, non-toxic ingredients for wipes), including traceability for product recalls.
Data Security Protection
- All data is transmitted via SSL/TLS encryption and stored on U.S.-based encrypted servers. Only authorized staff (order processing, customer service, safety compliance teams) can access limited, non-sensitive information. Access to data related to children is restricted to essential safety personnel.
- Third-party partners (logistics, payment processors) only receive the minimum data required to complete their services and must adhere to the same privacy and safety standards as our store. We conduct regular audits to ensure compliance and prevent data breaches.
Your Data Rights (CCPA Compliance)
- Right to Access: Contact our customer service team at any time to request a free copy of all personal information we have collected about you. For data related to your child, parents/guardians may exercise this right on their behalf.
- Right to Correction: Update your contact details, product preferences, or communication preferences via your website account or by calling our hotline.
- Right to Deletion: Request the permanent deletion of your personal data (except for records required by law, CPSC recall tracking, or FDA safety regulations) after order completion and resolution of any disputes.
- Right to Opt-out: Refuse personalized marketing communications or non-essential data processing without impacting your ability to purchase our products. For data related to children, parents/guardians may opt out on their behalf.
We will respond to all data rights requests within 45 calendar days, in compliance with CCPA requirements.